As the youngest artist inducted into the prestigious New York Society of Illustrators in 1998, James Fiorentino continues to prove his achievements as a highly regarded illustrator and painter. He is an incredibly prolific young artist with an amazing sports portfolio that eclipses many senior pros by a mile.Many of James' lithographs are part of the permanent collection in the United States Sports Academy Museum (Daphne, Alabama). James also has his work displayed at the National Basketball Hall of Fame, The National Museum of Art & Sport (NAMOS) (Indiana), Cycling Hall of Fame (New Jersey), Roberto Clemente Museum (Puerto Rico), and The Yogi Berra Museum and Learning Center (New Jersey), just to name a few. In 1994 he became the youngest artist to win Beckett Magazine’s annual sports art competition for the likeness of Hall Of Fame pitcher Steve Carlton.
Fiorentino has been featured on national and regional television, magazines, and newspapers including ABC World News Tonight with Dick Shaap, CBS This Morning, ESPN's Baseball Magazine, ESPN Magazine, The New York Times, Fox After Breakfast, NBC Good Day New York, MSG's New York Yankee Pre-game Show, and the New York Mets television broadcast just to name a few. He has been interviewed by ABC, NBC, FOX, CBS, and UPN affiliates throughout the country.
The Sports Artwork Forum is excited to now share its exclusive interview with this talented young artist:
SAF - How did you get started in art and when did you know you wanted to pursue it at a professional level?
JF - I got started in art at a very early age , drawing and painting ever since I could remember and taking private lessons at age eight. I painted things I liked which included sports and around 14 years of age the portraits really clicked for me. At age 15 I had a painting displayed in the National Baseball Hall of Fame making me the youngest artist to have work displayed and I would say I became a professional artist a year or two later when I created work for Ted Williams and Cal Ripken Jr.
SAF - Who are your main artistic influences and which artists work do you most admire (classic or contemporary)?
JF - I really admire all art and artists from modern painters like Francesco Clemente and Picasso to comic artists like Joe Sinnott and illustrators like Rockwell and Wyeth and sports artists like Bart Forbes and Dick Perez. I also think Gerry Dvorak was a influence on me growing up as well. (Editor's note: Dick Perez was recently featured on the Sports Artwork Forum).
SAF - One of the difficulties for most sports artists now days is navigating the current intellectual property rights of individual players and teams - your portfolio displays a wide range of sports personalities - has it been difficult to negotiate the right to paint and sell reproductions of all of these different athletes and what are some of the challenges you have had to overcome in doing so?
JF - As far as rights, it has always been a gray area and I always work with the players, teams, events, trading card companies, charities, etc. in order to reproduce any of my work and have the okay to do so. This is why you don't see a lot of my work reproduced as a majority are original paintings commissioned by private clients.
SAF - What is your preferred medium to work in and why?
JF - All of my sports art is painted in watercolor which is probably the hardest medium to use because it dries very quickly and you cant go over it if you messed up with more paint usually. I really fell in love with the medium and paint in watercolor like someone would paint in oils or acrylic. My work is very tight and photo- realistic which is unusual for watercolor. I think this happened by accident by practicing so it is really a self taught method. I enjoy all the detail you can get from it.
SAF - Your "Fiorentino Collection" Upper Deck trading card work is quite impressive - can you share with us how your work was chosen to be featured in its own set of trading cards used by the Upper Deck company?
JF - Upper Deck saw the first set of cards I painted for Topps in 1999 modeled after the 1953 Topps cards which became one of the most popular sets that year. A few years later Upper Deck asked me to create cards of all four major sports and the first golf cards ever by Upper Deck called the "Fiorentino Collection" which was a very cool to have my name on the cards which I did not know until I received the first mock up design. Upper Deck provided me with the photos to work from and wanted them all in black-white which is one of my favorite ways to paint in watercolor. I would end up painitng for them again a few years later.
SAF - Without revealing any trade secrets, what is your process for creating a new piece - ie: do you work from sight, photos; do you do multiple thumbnails and studies - how long does it take you to complete a piece?
JF - All of work is drawn out in pencil first on heavy duty watercolor paper and than painted in watercolor. I work off of photos as references and it can take me a few days to a week to complete one single action or portrait shot depending on the size and detail. Some collages have taken weeks to complete.
SAF - How do you feel about technology as it relates to art - has technology given you more opportunities as an artist or made it more difficult for you?
JF - As far as technology I am very bad with computers and basically just know how to use email. I like to consider myself an old school artist as all of work is drawn and painted by hand.
As far as technology in helping me with my business it has been great because having a website is the best way for people all over to see your work. I have received many jobs from people looking at my site www.jamesfiorentino.com which is key. Finding photos and supplies is huge with the internet. There are so many more ways now to find access to images which is key when illustrating people.
SAF - What one bit of advice would you give to artists who aspire to achieve success in the sports artwork industry?
JF - I get so many aspiring sports artist young and old emailing me about thow to get in the business. I simply tell them get their work out there and send it to everyone. Starting a website and portfolio and setting up at sports events or shows always helps. Getting your work in front of athletes and trying to have gallery shows. If you keep getting your work out there and getting better at your work something will pop up for you. Sports art is very popular now and much more competitive so there is a lot to paint out there.
SAF - What new or interesting projects do you have coming up that you would like to share?
JF - I am always working on private client commissions and just finished a new piece on Don Mattingly called "The Hit Man" for an event this December. A limited edition of giclees are being made signed by Mattingly. I also just completed a project with Mario Lemieux titled "The Comeback" which illustrates Mario's comeback in 2000. Limited edition giclees were made signed by Mario and sold on his website www.mariolemieux.org. In 2009 I plan on having another show of some of my new work and some new projects with athletes.
SAF - What are the negative aspects to pursuing a career in sports art? AKA - what things in your profession do you find to be stressful or irritating?
JF - I really love my job and feel I am so lucky to do what I love for a living. I think owning your own business always has positive and negative things to it but always trying to get more work is what you have to keep up on.
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